Question:
How do I learn how to sell?
Selling or Convincing?
OK, so now you're in a great MLM company and you're ready to start offereing your products to the world. You've read all about every products and can quote directly from your product manual. You've gone to your first presentation and "wow-ed" the audience with all of your knowledge...or so you thought! You went home only to add up less than $100 in orders--what happened?!?!
What did you offer these customers? Did you offer them a ton of products that could solve every problem in the world? Or did you offer them what they wanted and needed?
The key to successful marketing (selling) is to LISTEN first and find out what people need. Then your job is to find something that will fill that need. You should listen more than you talk. Ask questions. Contrary to popular belief, selling is about filling a need with your product or service, not convincing someone to buy something they don't want or need (or convincing them that they do need it).
Listen to your customers. You'll have higher sales and get loads of respect!
Features vs Benefits
How do you sell your products? Do you tell everyone about all the doo-dads and wahoos your product has? And all the different colors it comes in? And how it's smaller than a shoebox?
Sure, these features are important, but your customers can see these things for themselves. Your job is to let them know how these "features" will "benefit" them:
*all the doo-dads and wahoos = convenience-everything in one place so you don't have to search for many different items
*all the different colors = selection for various moods-you can find the one that fits YOUR personality
*it's smaller than a shoebox = compact and portable-it doesn't take up a lot of shelf space and you can take it with you easily
Take a look at each of your products' features and come up with a benefit for each. Facts are nice, but facts backed up with benefits will sell.
Small Businesses Frequently Asked Questions
How can I prevent business losses?
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How do I work around the kids?
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How do I keep customers satisfied?
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What are some inspirational quotes?
What are some inspirational quotes?
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What are some inspirational quotes?
How do I choose and MLM company?
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How do I identify embezzlement?
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How do I find a name for my business?
How can I prepare for each day?
What is a good business investment?
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How can I do my business better?
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What can I deduct for my business?
What is the difference between a business and a hobby?
How long do I have to keep taxes, receipts and other important docs?
Where do I find business help?
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How do I prepare a Balance Sheet?
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How do I protect my business in case of disaster?
What are the skills of a good leader?
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Why is decision making important?
What can deduct for a home office?
Why should I thank my customers?
How do I expand my sphere of influence?
What are qualities of a good leader?
How do I work around my family´s schedule?
How do I work business around my family?
How do I compensate my employees?
How can playdates help my business?
How do I make phone calls with children around?
How do I get the respect my business deserves?
How do I develop and train leaders?
How do I handle a business disaster?
How do I keep up with the industry?
What is the difference between a Bookkeeper and an Accountant?
How do I balance my business and personal life?
How can I learn how to do my taxes?
How do I keep my kids away from my work area?
How do I get a business started?
How can I find information about a specific company?
How do I talk on the phone with young children?
How can I measure my productivity?
How do I start a small business?
How do I deal with being told no?
How do I get paid in MLM or Network Marketing?
Can I write off the sale of an asset?
Where do successful people come from?
How do I achieve peace of mind?
Where can I find easy financial tips?
How do I keep a clean house with a home business?
How do I find out about legal issues for my business?
What are the characteristics of successful people?
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How can I keep my inbox empty?
What do I need to get organized?
How can I always be prepared for business?
How do I get paid if I´m self-employed?
What is a Binary Compensation Plan?
How do I know if my business is making money?
How do I make money in my business?
Why is working at home good for my family?
How do I hire a professional to do my household chores?
How do I find professional help for my business?
How do I stop all these bounced check charges from my bank?
How do I get the attetion of prospects and turn them into buyers?
How do I balance family and work?
What is the Australian Compensation Plan?
How do I remember everything I need to do?
Can a mom with children really have a successful business?
How do I support my family, community, and my business?
How do direct sellers file taxes?
Where do I find info on starting a business?
What are the laws governing home businesses?
What am I legally responsible for in my business?
What if I set a goal, but don´t reach it?
How do I tell people about my business?
Why are home-businesses a good option?
What does a home-business offer me?
| Guru Spotlight |
| Sheri Ann Richerson |
