Building rapport with customers is a big part of being successful in sales. Make it a point to thank your customers--for without them, your business WILL go bankrupt. Thank them for their time on the phone.
Thank them for their business after each purchase. Thank them for sharing your business with others (via referrals or hosting a home demonstration).
Each small act of appreciation from you will solidify your relationship. After all, why are you in business anyway?

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