July 26, 2002, Newsletter Issue #55: Build Credibility

Tip of the Week

Trying to figure out how to build credibility around your product or service? Donīt just talk about your products, be a walking advertisement!
Do you sell cosmetics? Use them (and learn how to use them properly!)
Do you sell nutritional supplements? Use them (and share your personal results.)
Do you sell childrenīs products? Give them to your own children and as gifts.

When people SEE you stand behind your products, theyīll believe.

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Carma Spence-Pothitt