Welcome to Small Businesses Tips

It´s all about the Customer

Your number one focus in marketing your small business should be addressing your customer´s need. The verbiage that you use to promote your product or service should be words that speak of satisfying that need.

For example:

Ho-hum customer driven copy:
"We have the Best Prices and Great Customer Service"

Customer can see ´Satisfaction´ copy:
"Our plumbers respond to your plumbing emergency in 30 minutes, guaranteed"

It´s not about how great you are, it´s about what´s in it for them...Your customer.