The Small Business Owner is like a boy scout, `Always Prepared`. Being prepared means refining your speaking skills. The ability to articulate well and capture your listener with the magic of words is the `edge` you could be looking for.
Be prepared to speak
>on the phone
>in person - one on one
>in front of a whole department or at a company meeting.
A good product is not enough. You must be able to create the need or heighten the desire for your solution with the power of your words. As the Small Business Owner you may be the only `voice` for your business - Don`t let the `magic` be unsaid. Say it and say it well.
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