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When deciding to invite someone into your business, you need to look at that person, and not what's in it for you.
Find out what that person wants in life. What is that person doing now that they do or don't like. Find out what they enjoy doing. Find out what motivates them. If you can address these issues and your business can offer something that they want, then all you need to do is inform and invite. Also, be ready to accept "no" as their answer.
Just because the busness works for you doesn't mean it will work for everyone. Chances are they are not saying "no" to you, so don't take it personally. They are saying no to a business opportunity, and just maybe that "no" simply means "not yet".