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By upselling to your customers, you are essentially increasing your profit margin by increasing the average amount of a sale. Therefore, upselling increases sales.
To upsell successfully, look at what customers are buying and make recommendations that would enhance their purchase, such as asking if the customer needs any film when purchasing camera equipment. Other upselling ideas include packaging similar items together so as to save the customer time, or placing similar items together on sales shelves or in sales literature so as to remind customers they may require the item/service.