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An often overlooked method of marketing your business is through referrals.
Are you more likely to try a new restaurant because you saw an ad in the paper about it, or if a trusted friend recommends it to you?
Referrals don't just happen (ok, sometimes they do, but not often!)
You need to ASK for them. After every business transaction, ask your customer/client if he knows anyone else who might appreciate your product or service.
Get in the habit of asking everybody, every time you complete a transaction.
Another magic time is when someone declines your offer of a product or service. Maybe they aren't interested, but do they know someone else who might be?