We all want everyone to see our business opportunity or our product as "the best", donīt we?
Will we attract lots of interest by "hyping" our business or product? Probably.
Will these be long-term relationships? Probably NOT. Why?
Because hype is short-lived (compared to truth). Once someone is around long enough to understand the "truth" behind the "hype", they may feel betrayed, misled, or flat-out lied to.
If you are proud of your business and your product, then there should be no problem sharing true facts about them.
If someone decides what you have isnīt for them, oh well.
Thereīs a great saying, "Some Will, Some Wonīt, So What? Whoīs Next?"
Sales is a business about relationships, and itīs long term relationships with your customers and your team members that will build a successful business for you in the long run.
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|Jennifer Mathes, Ph.D.|