August 30, 2002, Newsletter Issue #57: Can`t Get No Satisfaction!

Tip of the Week

Your number one focus in marketing your small business should be addressing your customer`s need. The verbiabge that you use to promote your product or service should be words that speak of satisfying that need.

For Example:

Ho-hum customer driven copy:
"We have the Best Prices and Great Customer Service"

Customer can see `Satisfaction` copy:
"Our plumbers respond to your plumbing emergency in 30 minutes, guaranteed"

It`s not about how great you are, it`s about what`s in it for them...Your customer.

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