Some guidelines for creating memorable advertising:

*Make sure your ads are "on target" with your market. Know who you´re selling to.
*Remember "KISS"--Keep it Simple, Simon.
*Be identifiable. Find a style and personality and stay with it.
*Just ASK! Ask for the sale. Invite buyers to come to your store, mail, or call for information.
*Make sure the ad looks professional.
*Be truthful. Be sure your message is ethical and truthful.

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